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The word millennial has been buzzing around a lot lately. What is it? In fact, you need to refine the question to- who is it? Popularly millennials are known to be the youngest of the working generations today. Attaching the prefix ‘millennia’ to the word millennials attributes to the fact that the people of this … Continue reading “4 Ways to Make a Millennial-Targeting Brand”

In business, everything boils down to revenue. Every activity of a business is directed toward achieving greater and greater top line. A simple analogy could be of the heart and the body. Just like a heart pumps blood into the body to keep it alive, revenue keeps a business running and in absence of which … Continue reading “8 Core Hacks to Make Content Marketing Boost Lead Generation”

What is so exciting about a new year that we always get excited about it. For sure one thing is the new year itself. The new year brings a new time, a new day and a new hope with some new marketing hacks. With every new year also comes new techniques that are a result … Continue reading “5 Underplayed Consumer Centric Marketing Hacks That Will Trend in 2018”

Today almost all businesses have their strong presence on the internet by having websites. Websites have become the new address of the business and one cannot afford not to have a website. With the growing use of websites, grew the need of analysis. Analysis is done of a wide array of data like page visits, … Continue reading “20 Common Google Analytics Mistakes To Avoid”

Have you ever wondered how does the search engine know if your websites should be shown up in the search results when a search query is triggered and how small parameters can affect the search engine rankings of a website? Well, here comes SEO— Search Engine Optimization, it helps in ranking the web pages based … Continue reading “23 Accidental Ways Your Developers Might Be Killing Your SEO Efforts”

There was a time when just having a website was a luxury for a business. Your business was on the internet, The thought was overwhelming as much for the business owner as for customers and clients. But, today the world is rapidly changing, businesses are going online at a humongous rate and websites have become … Continue reading “10 Reasons Why Your Website Has a Huge Bounce Rate”

“Have more meaningful social interactions.” This is a small excerpt from Mark Zuckerberg’s post of January 2018 on announcing major changes for the year and since then, the murmuring has followed big changes. Facebook decided to change their news feed algorithm and make the Facebook experience more interactive rather than being bombarded with business posts. … Continue reading “Everything about the New News Feed Algorithm of Facebook and What Experts have to Say”

There is a lot of buzz around GDPR lately as the D-day (25th May) approaches near. Although Digital Marketing companies and many businesses have been contributing to the hue and cry around it since long. So, the big question is- what is GDPR (followed by many bigger questions)? GDPR stands for General Data Protection … Continue reading “How to Become GDPR-Compliant With Google Analytics, Email Marketing, and FB Ads”