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A Need for Change 

Traditional digital banking experiences are limited to basic transactions, offering little insight into customer behavior or financial goals. To strengthen customer relationships, increase engagement, and stay competitive against fintechs, the bank needed a smart, data-driven solution that turns everyday banking into a personalized financial experience. The goal was to create a platform that helps customers manage their money more effectively while enabling the bank to deliver tailored services, improve retention, and grow long-term value.

ºÚÁϳԹÏÍø±¬Íøվ’s Role

We developed an AI-powered Personal Finance Management (PFM) platform that transforms digital banking into a personalized money management experience. The solution enables users to track expenses, plan budgets, set savings goals, and gain real-time insights through intuitive dashboards. With features like smart categorization, financial calendars, and a conversational AI assistant, customers can interact with their finances naturally and receiving tailored recommendations. By simplifying financial planning and making it more engaging, the platform empowers customers to take control of their money while enabling banks to strengthen relationships, increase digital engagement, and offer personalized services through behavior-driven insights and recommendations.